Digital marketing is one of the most effective methods of connecting with your customers and fans today, allowing you to reach far more people than ever before and at less cost than traditional marketing methods, too! However, with so many types of digital marketing available, it can be hard to know where to start when trying to decide what type of marketing will work best for your business. Here, we’ll look at each type of digital marketing, explaining what they are and how they work so that you can decide which ones are right for your business.
Search Engine Optimization (SEO)
With its name stemming from a search engine, SEO focuses on influencing search engines and other web directories in order to rank high in their results for specific keywords. Because Google’s algorithm has become increasingly complex, SEO professionals must now focus not only on optimizing a website but also on earning backlinks—points of contact from external sites that allow them access into Google’s ranks. The post-Google Algorithm Update: With Panda and Penguin being two of Google’s updates, it can be difficult to keep up with all their changes. But, if you know how they work, you can use them to your advantage. In 2013 alone, around 200 changes were made to Google’s algorithm alone. This means content creators have had to learn how they work quickly so they don’t get left behind by all these new standards – particularly since it’s estimated that approximately 96% of all online traffic goes through a search engine every month. This includes social media platforms like Facebook and Twitter too; many users find products on social media before ever going to a company’s site – which means companies need to optimize for these platforms as well!
Search Engine Marketing (SEM)
SEM encompasses all advertising that appears on search engine results pages (SERPs) and on search engines. This includes ads served through Google Ads, Bing Ads, Yahoo! Search Marketing, and most other paid search advertising channels. SEM also includes pay-per-click advertising, which helps you stay competitive on high-volume terms by driving targeted traffic to your website or landing page. SEM campaigns typically run as either a Display Network campaign, where ads are distributed across thousands of websites or within an ad network like Google AdSense; a Pay-Per-Click campaign, where an advertiser only pays when someone clicks on their ad; or a combination of both display and pay-per-click. Effective SEM requires managing multiple accounts (often across multiple platforms), but it’s always worth it!
Social Media Marketing (SMM)
Social media marketing will give you access to a wide audience of potential customers who are interested in your products and services. To do it right, you need an understanding of how consumers interact with each other, and how businesses connect with consumers on social networks. You need a comprehensive strategy that’s built around long-term goals rather than quick wins or simple tricks. And when executed correctly, social media marketing can help you accomplish a number of goals at once: build your brand, sell more products and services, and increase awareness about both your company and its offerings.
Email & Website Subscription Marketing
When it comes to marketing your business, one of the first things you think about is email. After all, you’re in business, and businesses need customers. While that might seem like a no-brainer, there are actually some subtleties at play when it comes to email marketing for your small business. For example, do you know how many emails you should be sending out per month? What about what day of the week works best for sending out mass emails? With so many different factors at play, we can understand why people tend to shy away from leveraging an email list for their small businesses.
Other Online Advertising Tactics
Online advertising tactics are becoming more and more diverse. This is because marketers are constantly looking for new ways to get their message across to their customers. This is why we often see new forms of advertising popping up, such as native advertising or influencer marketing.
